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UNINFORMED CONSENT, SEATTLE. WA –
Just in case there is any confusion with the erroneous "date" showing up on Rolling Stone's publication of Robert J Kennedy's recent article - it was released to both Salon.com and Rolling Stone on Thursday June 16, 2005 as exclusives. The "(Posted Jan. 1, 2001)" date appears at the bottom of Rolling Stone's version of the article and has raised some confusion.
Sources say that ABC corporate executives at the network's highest levels ordered three interviews pulled with Kennedy that was to give national coverage on this article. The prime time shows were 20/20, Good Morning America and ABC New Tonight.
If true it would be reasonable to assume ABC was in jeopardy of a mass reduction of revenue from the threat of losing pharmaceutical advertising.
The situation is an interesting dichotomy for large broadcasters. ABC has to weight the long term risk of losing credibility with the very market Big Pharma targets in its advertising versus the immediate loss of pharmaceutical advertising revenue. In the end it is a no win situation for corporate broadcasting (and for the consumer public).
This symptom is an overall marketing protocol that is being applied to much of what we are experiencing today and to variety of issues. If one were looking for the most immediate source in the censuring of credible information in broadcasting - some of the most visible events sources at the FCC about 8 years ago:
- Pharmaceutical lobbyists convinced the FCC that pharmaceutical advertising would rescue a revenue-starved broadcasting industry.
- The FCC relaxed their rules on industry ownership allowing for monopolies in broadcasting.
These two events set the stage for a major disruption of the information “ecosystem” creating a hemorrhage of embedded
marketing within what was intended as objective reporting of news and market programming choices.
Since the market was largely unaware of these events, consumers became the victims of veiled marketing and corrupted information giving.
The end result?
The most massive catastrophic event in our living history. This is an event that could spell doom for our nation within our lifetimes.
We can correct this imbalance. 290 million people can have a colossal voice with their purchasing dollars. How?
- Call, email, write and campaign all those who are making these unethical choices.
- Make it clear that if they continue participate in unethical behavior directed at their viewing audience that soon they will have no viewing audience (they are experiencing this already with reported 60% reduction in their viewing market) and,
- It won’t matter who advertises with them because they will be marketing to a void.
- Continue to have a voice – don’t give up. Keep their feet to the fire.
Don’t think one voice doesn’t matter. These corporations spend millions of dollars putting their markets under a microscope. Every response is read. Each response is counted for at least 150 – 1000 who did not contact them. You do count.
These corporations are made up of folks just like us - people who have families and loved ones. They are not immune. Help them understand how their participation can help us or undermine us all.
My guess is that there are many more frustrated non-executive personnel than the hand full of executives who are calling the shots. Call on them to forget about the money and do the right thing. Communication is key. This is known as
Informed Consent…
What would happen if they all decided not to play this game anymore?
I call on you all to do your part. Now is the time. Deafen them with cries for truth, justice and the American way.
Information and Media contact:
Christy Diemond, Exec. Producer
UnInformed Consent – Bringing Back the Public’s Right To Know the Truth…
Website:
www.uninformedconsent.com
Phone number:
425 487 2358
Email: qci@oz.net
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