When President Nixon came to town attempting to find a safe haven on a cross country campaign meeting with local reporters, McGaffin was the local reporter selected to interview him. It was 1972 and Nixon had been uneasily twisting in the press. The resulting on air debate is famous to this day. It enraged Nixon to the point of storming out of KOMO TV news station where he took out his anger by kicking every tire on his limousine before he got inside.
McGaffin’s trophy of the event was a framed photo of Nixon and McGaffin on air – with a bubble asking, “Would you buy a used car from either of these men?”
Although he was the master he truly touched anyone who strived to be a true consumer advocate or writer. He knew no social barriers. He was passionate about people. He did things because it was the right thing to do. He was driven to see that news groups produced quality journalism. He was interested in all. This is how he applied his belief that the press was so important to our nation’s communication ecosystem. This is how I came upon the man - the investigative journalist - Don McGaffin.
How I met McGaffin- I was a worldly 19 years of age and a young college
coed working my way through school. I had just signed on as a volunteer
to help exercise horses at the Seattle Police Department’s Horse
Patrol. It was not too long before I began to understand things were
not so right up at the SPD Horse Patrol. I was too young to understand
the significance of some of the paperwork scandal but I certainly and
clearly understood one thing, some of the horses were being abused –
terribly beaten by one superior officer.
I
also knew if I were to complain to anyone in a male dominated military
world such as a police department at that time, it would be unlikely
that anyone would take me seriously. I was, after all, pretty much the
embodiment of Ted Bundy bait. In the early 70’s it was often that men
did not take women seriously.
So
after I had documented the horrific injuries on high definition
kodachrome film, I made a call to KING-TV. The news director I spoke to
ran the gauntlet of tests on my phone call attempting to get me to spill
the beans but I persevered and insisted on speaking to someone in
person.
In
an hour, I was meeting Mr. Don McGaffin at one of the school parking
lots and on my way to a high end restaurant on Lake Union known as Jack
McGovern’s. McGaffin had been pulled out of the middle of a golf game
(a sport he dearly loved and participated as often as humanly possible).
I
was very nervous. They had sent the guy who broke the Seattle Police
Department payoff system. This was big time. It took three drinks for
me to calm down enough to talk. Finally I was able utter words.
McGaffin waited.
The
first thing I requested was that none of the other officers were to be
harmed. McGaffin was kind and patient (the patience part -a trait - as
I soon would learn must have been difficult for him). He promised he
would not put anything on the air without my reviewing it first and he
promised he would protect the other police officers as he could.
The next months were a whir of scandal. McGaffin made one phone
call inquiring about the horse patrol and the police department went
into a tailspin. Internal panic resulted within the department.
“What
does McGaffin know?” was the cry that could be heard as far away as
Tacoma. “Hey you Estenberg! What’s going on up there at the horse
patrol?” an officer shared with me later.
An
investigation was initiated immediately. Soon I found myself in
McGaffin’s Mini Cooper with a British flag painted on the roof roaring
downtown at no less than 60 miles an hour. As we pulled into the police
department’s parking garage, McGaffin parked in a spot marked for
someone else (as if he owned it himself) and we walked to the elevator.
“Don’t
talk too much – be polite,” he instructed me, “Just smile and let me do
the talking.” I was hoping the terror of the road trip down fifth avenue
didn’t show too much as I accompanied him up the elevator to the chief
of police’s office.
When
we got to the chief’s office, I was introduced and offered a chair where
I gladly sat down. McGaffin did the talking with a few calculated
moments where I was to answer a few questions with a “yes” or a “no” and
the occasional “uh huh” and I of course smiled nicely.
All
this took maybe five minutes and McGaffin and I were down the elevator
to his car again. Once we settled in the car I thought McGaffin was
going to have a fit. “Did you see the look on his face when I walked in
with you?” He chortled, “I thought he was going to have heart failure!
You did good kid. You did good.”
I
couldn’t help but notice that McGaffin was exactly right. It took the
police department less than two months to clean up the corruption in the
horse patrol. McGaffin tried to get footage of the guy who beat the
horses but he never had another opportunity because the abuser was
dismissed shortly after. The sergeant who protected him was transferred
to a desk job in traffic division for the remainder of his five years
until retirement. He kept complaining about that B---h that turned him
in.
The
officers I had wanted to protect were left unscathed by the ordeal and I
learned to write effective letters with McGaffin’s tutelage and
oversight.
I
appeared in front of the Animal Control Committee and told my story. It
was very interesting. When I got done describing all of what I knew
(there was much more than just the beatings), I concluded with, “I have
pictures, would you like to see them?”
They
didn’t think that would be necessary and allocated enough funds (it was
a lot) to quietly clean it all up. And indeed they did. They did such a
good job McGaffin never did a story. McGaffin was good to his word at
least until the City Council decided to stop funding the horse patrol
and shut it down a year later. Then McGaffin did a story. It was about
me and everything I did to save the horses. The City Council decided to
reconsider after the story aired and the horse patrol was saved again,
this time in public.
That
was the beginning of our friendship, McGaffin and I. I was kind of an
outsider to his regular group of peers and friends since I didn’t report
in front of a news camera. It was for no lack of consumer advocacy but
I suppose I was his own little secret.
Often
in those early years, I would find myself helping him research and
investigating various topics and stories. He knew I was attracted to
investigative reporting and suggested often that I change my major to
communication to become a journalist. At some level I didn’t believe I
was good enough but he never gave up teaching me. For 32 years he
taught me. Sometimes I didn’t know it but he was always teaching me.
It
was 20 years into our friendship when McGaffin came back from El
Salvador and told me the CIA was selling arms to the contras. McGaffin
told me, and my children, about how he and his cameraman were captured,
held captive and how they escaped. I knew this was important but could
not fathom the immense ramifications of the event. It was two years
before this information was well known and in the press. I never tired
of hearing his stories. McGaffin was an amazing story teller.
He
always told me that he would never go to work in Washington DC. He said
it was too controlled. Breaking news, he said, always broke out of
Seattle. I never knew exactly what he meant by that until I decided to
do my own documentary on an issue in Washington DC. It involved
covering congressional public hearings in a public hearing room.
I
went through my due diligence to get press credentials for the first
hearing. This I was denied. I was told that if I inasmuchas blinked a
camera lens, it would be confiscated immediately and I would be thrown
out. I thought – well, I really don’t have a reputation as yet nor had
I produced a documentary yet so I quietly conceded at the time.
The
next trip I took to DC, I REALLY did my due diligence to get press
credentials.
Not
only did it not happen but I was told it would never happen.
Was
this because I had a criminal background? No. Was it because I failed
to do something in the application process? No. It was because this is
the way it has been done since 1970 and if you do not work for a large
media group or you do not live in Washington DC (and even living there
may not make it happen) your request would never see the light of day.
I
have shared this story with numerous reporters (including McGaffin) in
mainstream broadcasting and they were shocked. When you think about it,
how would they know? After all, mainstream broadcasting always gets free
rein including press passes because they are with large corporate news
groups. It is just assumed all reporters get press credentials. This
is not the case.
When
it happened to me, I was horrified. I literally went down the hall in
the Congressional Rayburn building and retched. This was by definition
a clear first amendment violation of freedom of the press by my own
government.
It
was an interesting phenomenon that as my life developed I became quite
well schooled in the art of business, ultimately becoming a fairly
accomplished financial consultant and entrepreneur. This is interesting
because as I would voraciously consume my next advocacy challenge I
could always hear McGaffin tell me, “Just follow the money Honey. Just
follow the money.” And indeed, upon investigation and without fail, I
would always find the source of a problem usually with an accompanying
conflict of interest.
Of
the many things McGaffin taught me was how important the business of
journalism is. He used to tell me that if the news media ever failed to
investigate and report the facts to the public the nation as we know it
would most certainly fail. That news is really the voice of the
majority who do not have lobbyists, an organized national committee or
corporate funds to pay for marketing. What they do have is the right to
vote but if their information conduit fails them they are left twisting
in the wind.
Our
communication system is based on an ecosystem of sorts where as long as
there is the check and balance of consequence then everything would tend
to stay in balance. I always understood the concept but I never really
believed the news and journalism could be undermined. I was young and naďve - and wrong. He
was right.
It
is interesting how the consumer is responding to the lack of credibility
in mainstream journalism. Traditional and mainstream media have almost
overnight lost 60% of their audiences. They report the reasons as this
and that and occasionally they mention it is the public’s sense of lack
of credibility. The information starved consumer is turning to the
internet for information and mainstream media is going right there with
them attempting to regain their audiences.
But
there is something on the internet that is a fierce competitor of
mainstream media and their millions of corporate marketing dollars. Now
there are members of the public who are now on a level playing field.
Anyone can put information up on the internet with very little in the
way of capital. The consumer is making change with their purchasing
dollar…again.
Not
long ago McGaffin told me, as I was groaning on about how corrupt things
appeared to be, “Honey – they’ve been moving their people in place for
thirty years. Now we can finally see them in the open.” I do hope
that the consumer market succeeds in making that change.
In
his last 19 years McGaffin was robbed of his speech and ability to walk
due to several strokes. He was well known as a scrapper and he always
got up from a fight. The strokes were no different. He fought back,
recovered his speech and his zest for politics with both strokes. When
he recovered from his first stroke and was again able, I vowed there
would never be long silences between our visits.
One
day not too long ago I arrived at McGaffin’s full of anticipation. I
had the raw cut of my documentary and he didn’t know anything about it.
I told him I had a surprise for him that I wanted him to watch. I
briefly explained what it was. I warned him that it was totally beer
budget. He understood and was ready to watch it.
As
I cued up the tape and started it for his viewing, I watched him
closely. He watched the 40-minute piece silently, moving only to shift
his weight from time to time. As it came to an end, he quietly
straightened up, squinted his eyes at me (as he was prone to do when he
was particularly interested in something) and he said sternly, “Who
edited this?”
I stammered, “Well…well uh, I did…”
“Well who wrote the script?” He demanded.
“Uh well uh um ah… I did…” I choked preparing myself for what was surely
going to be an hour of how I should have done it.
Then with a bellowing I haven’t heard from him in years he says,
“Gawd Damnit Diemond!” (pause as he took another breath) “GAAAWWD DAMMIT!”
“I’ve told you for thirty years you should have been a reporter…” (there
was a little spitting going on at this point)
“Gaawwd Damnit!”
“Well well I’m I’m doing it now right? Right?” I tried to fill the sputter
with a nonsensical explanation.
Then just as quickly he regained his composure.
“This is amazing. This is just incredible that you could produce this on
your first time out. It’s just amazing. Without skipping a beat he said,
“You know you could add just a little bit here…” At which point, in
typical McGaffin style, he gently put the finishing touches on it. I
had, after thirty years, graduated.
It was one of the best complements I ever received. But then that was
McGaffin and I loved him for it. |